Amaria by Rasha
At Amaria, we believe that self-care is not a luxury, it is a necessity.
Amaria by Rasha derives its name from a blend of meanings that reflect femininity, beauty, and emotional elegance. Inspired by the Arabic word "Qamar" (moon), the name symbolizes softness, light, calm, and feminine energy, while also drawing on the Amaryllis flower, known for its rare beauty, strength, and graceful presence.
The name "Amaria" was intentionally created to embody a modern, minimalist-luxury identity: simple, memorable, elegant, and emotionally meaningful, representing a brand where beauty, confidence, and self-care exist in perfect harmony.
We create personal care products for women, especially mothers, to keep reminding her of the importance of self-care. Our brand is built on authenticity, simplicity, and well being; inspiring balance in everyday life.
Founder, CEO & Women's Emotional Wellness Coach
Amaria by Rasha was founded with a clear and visionary purpose: to redefine modern self-care by uniting luxury beauty, emotional wellness, and feminine psychology. As a certified coach with a strong background in psychology and women's emotional development, Rasha saw how deeply women needed moments of restoration, confidence, and inner balance. This understanding became the foundation of her mission.
With years of experience in beauty science and feminine empowerment, Rasha built Amaria as a brand where luxury meets intention. She believes beauty is not only an external expression, but a psychological experience that shapes how a woman feels, behaves, and connects with herself.
Every product and ritual is crafted through her dual expertise in advanced beauty formulation and emotional wellness coaching, delivering visible results and deeply meaningful experiences that support calm, confidence, and emotional renewal.
Inspired by the symbolism of the moon, Qamar, representing serenity and feminine energy, and the graceful strength of the Amaryllis flower, Rasha shaped a brand identity rooted in elegance, emotional depth, and timeless luxury. Amaria reflects her minimalist-luxury philosophy: refined, intentional, and emotionally resonant.
True beauty begins the moment a woman reconnects with herself.
Guided by her coaching background, Rasha champions this truth. Through premium formulations and psychology-informed rituals, Amaria empowers women to feel radiant in appearance, mindset, and inner harmony.
Today, Amaria by Rasha stands as a premium self-care destination shaped by Rasha's expertise, leadership, and dedication to elevating women's lives, a brand built on one promise: Pamper Yourself With Premium Care.
Our mission is to create beautiful, thoughtful rituals that remind women, especially mothers, that caring for themselves is not something they have to earn. It is part of living, giving, and showing up fully for the people and dreams that matter most.
A world where every woman feels balanced, confident, and connected to herself, so she can show up more fully for her family, her dreams, and her life.
Because when you feel your best
Your Ritual Starts Today!
Read our storyOur formulation philosophy
Amaria by Rasha blends advanced active ingredients with premium natural extracts to create products that deliver visible results while supporting emotional well-being.
A Day Cream and a Night Cream with Hyaluronic Acid, Niacinamide, Peptides and gentle Retinol, for skin that feels nourished and looks radiant.
Explore skincareShampoo, conditioner, hair mask, leave-in treatment and hair mist, gentle enough for sensitive scalps and made for softer, stronger, shinier hair.
Explore haircareOne-to-one Self-Care Ritual Coaching with Rasha, and a WhatsApp sisterhood that brings daily motivation and emotional wellness tips.
Discover coachingFor the woman who cares for everyone.
For the woman building her dreams.
For the woman who deserves a moment of her own.
Your ritual starts here.
Shop the rituals